If you are not a flashy person in any way, then the electric cigarette that you choose to buy will most likely be the one that most resembles a traditional cigarette. It will have a white body with perhaps a brown or white filter portion that will not attract very much attention at all unless of course you are using it somewhere smoking is prohibited and then you might likely have to explain that you are vaping and not really smoking.
If you are a little more flashy sort of person, then you might be tempted to purchase a sleek black electric cigarette that sports a greater look of sophistication and style. This type of e cigarette will certainly make you more noticeable at parties or other places. These e cigarettes have the more elegant look of something that might have been seen in the twenties or thirties when smoking was all the rage and smokers used those long cigarette holders and fancy holding cases. Fancy storage cases are available for electric cigarettes as well and are the perfect accessory to complete you spiffy electric cigarette.
Then you have an electric cigarette that comes in a pen style. This is for the more discreet users that do not wish to display their electric cigarette use at all. It can be carried in your pocket and look completely innocent or it can be kept in a neat little case on your desk at your home or office and no one would ever know what it is. These days there is a terrible stigma attached to smoking and the electric cigarette might not yet be accepted by some people. So, if you are worried about having a reputation that could be misconstrued as being a smoker, then the pen style might be just the device for you.